General Information

Author/Creator

Cheskin, Louis 1907-

Language

English.

Published

New York ; Liveright Pub. Corp., [1957]

Physical Description

241 p. : ill. ; 22 cm.

Subjects

Subject

Marketing research

Advertising

Packaging

Bibliographic Information

Responsibility

by Louis Cheskin ; with an introd. by Van Allen Bradley.

Library Special Collection

HU OSA 300 - RFE/RL collection

Holdings

Item Type	Current Location	Collection	Call Number	Volume Info	Shelving Location	Public Note
Book	OSA Archivum Library	General collection	658.8072 CHE		General Stacks	-

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