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Creator (Author, Director)
Cheskin, Louis
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Library Special Collection
HU OSA 300 - RFE/RL collection
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Subjects
Advertising
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Creation Date
1957
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Creator (Author, Director)
Cheskin, Louis
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Language
English
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Subjects
Advertising
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Marketing research
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1.
How to predict what people will buy
[1957]
by
Cheskin, Louis
Book
241 p.
New York ; Liveright Pub. Corp., [1957]
Available in the Research Room