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1. How to predict what people will buy [1957]
by Cheskin, Louis
Book 241 p. New York ; Liveright Pub. Corp., [1957]

Available in the Research Room

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2. The focused interview : a manual of problems and procedures [1956]
by Merton, Robert King
Book 186 p. Glencoe, Ill. : Free Press, [1956]

Available in the Research Room