To Pride or not to Pride? A look at the years of battle between ‘Pride’ and ‘NoPride’ supporters in Riga, and the way political manipulation has shaped the debate. In the summer of 2005, the first festive lesbian, gay, bisexual and transgender people’s parade took place in Riga. Following the example of similar LGBT parades in Western Europe, they decided to call it “Pride.” Yet the good intentions spiraled into a chain of conflicts and controversies. Powerful emotions dramatically split Latvian society; the people involved were showered with human excrement and holy water, families were torn apart, jobs lost, and a priest expelled from the church for openly admitting his homosexuality. Jesus, the devil, patriotism, and human rights were invoked to support different views on the issue, and the press had a field day reporting on the ongoing scandal. Kaspars Goba followed the events for five years, starting from the first Pride Parade in 2005 to the decision not to hold Pride in Riga in 2010. The extensive footage collected over this period offers unprecedented insights into the opinions and life stories of the individuals on both the ‘Pride’ and the ‘NoPride’ fronts.