What does a moustache have to do with national identity? Quite a lot, some would say. The big bushy mustache appears as an official "Hungarian Moustache" category in the European Mustache Championship. The film focuses on a group of Hungarian men who see their moustache as a symbol of manhood and patriotism. Their only problem is that for the past ten years a German has won the Hungarian style category at the European Moustache Championship. The documentary presents the preparations of the Hungarian and German teams for the championships, revealing that while the German competitors consult stylists and master ways of waxing their moustaches, the Hungarians reject any moustache dressing as "not masculine" and go out and drink home-distilled palinka instead.