Jorge Rodriguez-Gerada transforms common people into icons by rendering them in charcoal as urban murals. He delves not only in the identity of the neighborhood where he realizes his work but also in his own identity. By questioning the controls imposed on public space, the role models that represents us in the public space and the type of events that are guarded by the collective memory he brakes preconceptions of where art is permitted, when art is needed and to whom it is directed.