LEADER 03885cam a22004098i 4500003 hubpceuo 005 20230421115902.0 008 220609s2022 nyu b 001 0 eng 010 2022027032 020 9789633864555 |q(hardcover) 020 |z9789633864562 |q(ebook) 040 DLC |beng |erda |cDLC 042 pcc 043 e-ur---ee----- 050 00 HE8697.45.S65 |bP38 2022 082 00 384.540947 100 1 Parta, R. Eugene, |d1940- |eauthor. 245 10 Under the radar : |btracking western radio listeners in the Soviet Union / |cR. Eugene Parta. 260 Budapest ; Vienna ; New York : |bCentral European University Press, |c2022. 300 415 p. ; |c23 cm. 337 unmediated 504 Includes bibliographical references and index. 505 0 Machine generated contents note: Acknowledgements -- Foreword -- Introduction -- Prelude: My Road to Radio Liberty (amabile) -- First Movement (1965-1970): Early Years of Audience Research (andante) -- Second Movement (1970-1980): First Steps in Audience Interviewing (accelerato) -- Photo section. -- Third Movement (1981-1985): Audience Research Breaks New Ground (sforzando) -- Fourth Movement (1986-1990): Perestroika Changes the Game (fuocoso) -- Fifth Movement (1991-1994): The Post-Soviet Transition (vittorioso, capriccioso, lamentoso) -- Postlude: Past Successes and the Road Ahead (coda) -- Appendix 1: Charts and Graphs referenced in text -- Appendix 2: Vignettes: Max Ralis, Helmut Aigner, Christopher Geleklidis, Steen Sauerberg, Andrei Nazarov, Ivan Myhul, Viktor Nekrasov, Andrei Sinyavsky, Aleksandr Galich, Victor Grayevsky, Vladimir Shlapentokh, Boris Grushin, Yuri Levada, Irina Alberti -- Appendix 3: Methodologies. MIT Simulation. Contribution of Ithiel de Sola Pool -- Appendix 4: Excerpts from Questionnaires, BALEs, BGRs -- Appendix 5: Subsequent careers of SAAOR/MOR Staffers -- Bibliography -- Index. 520 "Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire. R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the "impossible" mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary"-- 610 20 Radio Free Europe. 610 20 Radio Liberty. 610 20 Voice of America (Organization) 650 0 Radio broadcasting |zSoviet Union. 650 0 Radio audiences |zSoviet Union. 650 0 Cold War. 880 |6245 942 |2ddc |cBK 952 |00 |10 |2ddc |40 |6384_540947000000000_PAR |70 |8REF |9161991OSA |bOSA |d2023-04-21 |eOSA |o384.540947 PAR |r2023-04-21 |t2 |w2023-04-21 |yBK |cReference 920 01 QorpJNYG 992 01 384_540947000000000_PAR |bWRV_UVZQVSZZZZZZZZZ_AP8 966 |cIn the Research Room