MLA

Pincas, Stéphane, and Marc Loiseau. Born In 1842 : a History of Advertising. Paris: Mundocom, 2006.

APA

Pincas, S., & Loiseau, M. (2006). Born in 1842 : a history of advertising. Paris: Mundocom.

Chicago

Pincas, Stéphane., and Marc Loiseau. Born In 1842: A History of Advertising. Paris: Mundocom, 2006.