LEADER 03116cam a22004574a 4500001    16743157
005    20151111201110.0
008    110420s2011    nyu      b    001 0 eng  
003    hubpceuo
010      2011010403
020    9781594203008 (hardback)
020    1594203008 (hardback)
035    (OCoLC)ocn682892628
040    DLC |cDLC |dYDX |dBTCTA |dYDXCP |dNPL |dDPL |dNSB |dBUR |dBWX |dVP@ |dDLC
041    eng
042    pcc
050 00 ZA4237 |b.P37 2011
082 00 004.67/8 |222
084    TEC041000 |2bisacsh
100 1  Pariser, Eli.
242     |yEnglish
245 14 The filter bubble : |bwhat the Internet is hiding from you / |cEli Pariser.
260    New York : |bPenguin Press, |c2011.
300    294 p. ; |c22 cm.
504    Includes bibliographical references and index.
505 0  The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
520    The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
650  0 Invisible Web.
650  0 Information organization.
650  0 Semantic Web |xSocial aspects.
650  0 World Wide Web |xSubject access.
650  0 Internet |xCensorship.
856 42  |3Cover image |uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers_and_Media/Covers/2008_2009_New_Covers/9781594203008.jpg
906    7 |bcbc |corignew |d1 |eecip |f20 |gy-gencatlg
942     |2ddc |cBK
955     |bxh12 2011-04-20 |ixh12 2011-04-20 ONIXrg06 2011-08-12 2 copies rec'd, to CIP ver.
952     |00 |10 |2ddc |40 |6004_678000000000000_22_PAR |70 |8GEN |920307OSA |bOSA |d2013-01-29 |eOSA |l0 |o004.67/8 22 PAR |r2013-01-29 |t1 |w2013-01-29 |yBK |cGeneral Stacks
920 01 kojy5yeO
992 01 004_678000000000000_22_PAR |bZZV_TSRZZZZZZZZZZZZ_XX_AP8
966     |cIn the Research Room