Promotional video about the first educational institution in Central Eastern Europe to offer graduate business education leading to an American MBA. Contains the presentation of the International Management Center (IMC), later known as CEU Business School. Interviews with: George Soros (CEU Founder and Chairman of the Board of Trustees), John Curnow (Coca Cola Amatil), Charles Huebner (Hungarian - American Enterprise Fund), Ferenc Rolek (Tungsram, General Electrics), Donald Blinken (US Ambassador to Hungary), Rodney Irwin (Canadian Ambassador to Hungary) and Peter Zwack (Member of the Parliament).